The work aims toanalyzethe formand thinking of contemporary design and clarify the essence andway of contemporary design innovation based on the discussion of the influence and significance of artificial intelligence.The presents ituation and trend of design were analyzed from the aspects of presentation,expression,thinking structure and value norms in the era of artificial intelligence, to point out the changes brought by artificial intelligence in design creation and acceptance, as well as the necessity and ethics of design innovation under the background of artificial intelligence.Since Bauhausand Ulmestablished the principle of highly systematicdesign,moderndesignbasedon the principle of systematization has made continuous breakthroughs and development, greatly improving the social functional structure. Under the influence of artificial intelligence, contemporary design continuously strengthens the support for the whole social chain, expands the realizable path of design thinking in various fields of society, and promotes the concept extension, concept innovation and industrial transformation of design, which not only provides new opportunities for contemporary design innovation, but also forms new values in the process of rebuilding social relations.