Based on the times background of“Internet Plus”, this work explores more possibilities for the development of public welfare design from the perspective of visual performance of experiential design. It first sorts out and summarizes the visual empression forms of traditional public welfare design, clarifies its development contexts, and discusses the role that visual expression can play in public welfare design. It probes into the pluralism platform for today--s public welfare design in the new development form of Internet Plus Era. According to its development path and practical cases, it deeply analyzes the significance of experiential public welfare design in the Internet Plus Era.