In the context of the rise and wide application of motion graphics in the information era, the work aims to discuss the aesthetic characteristics of motion graphics and the reasons for its wide application. Starting from the evolution of design language, the visual impact of the development of modern design on motion graphics, the impact of the birth of modern digital tools on the production efficiency of motion graphics, and the impact of the fragmentation characteristics of the information era on the transmission of motion graphics are respectively analyzed to point out that the wide application of motion graphics depends on the aesthetic characteristics,production efficiency and communication routes. The wide application of motion graphics depends on the design language cycle, the convenience of production tools and the communication characteristics of the information era.