Explore the motivation and demand of mobile end users’check-in behavior, and explore the influence of check-in interaction experience on user stickiness and consumption transformation. Firstly, through desktop research, sort out and analyze the types and interactive modes of new Internet check-in; Secondly, by means of questionnaire survey and user interview, the demand, motivation and pain points of target users’interactive behaviors are deeply explored. Finally, through the study of user experience and user demand level of existing check-in interaction, the strategic thinking of improving user stickiness and enhancing activity is explored.Provide users with better check-in experience, meet the spiritual needs of emotional society and self, and provide a new direction of thinking for improving the stickiness of product users.