The work aims to study the design and development strategy of elderly-oriented intelligent products. Taking the Internet + big data era as the background, the comparative analysis on the elderly-oriented intelligent products at home and abroad shows that, the future development direction of the enterprise tends to integrate the software and hardware of product research and development technology. Based on the current situation and potential consumption demand and development value of China's intelligent technology and elderly-oriented product market, the design method and development strategy of the elderly-oriented intelligent products are put forward. Under the penetration of Internet + big data, the transformation and upgrading of China's traditional manufacturing industry are accelerated. Intellectualization and emotionalization will become two major trends in the development of elderly-oriented products in the future. Intelligent product development can meet the basic material needs and spiritual and emotional needs of the elderly, and solve the loneliness of the empty nest elderly. Therefore, the market development potential is huge. Functional customization and emotional experience design methods are the methods used to develop products in view of the physiological characteristics of the elderly, and can meet the diversified needs of the elderly consumer market.