The alembracing design types and various intervention methods rlltt the upreedented breadth and depth of design involvement in rural areas. Based on the increasing intervention of design in rural revitalization, the study on rural design value is conducive to the construction of high-quality sustainable development mode in rural areas. Guided by the endogenous development theory, the existing problems, causes and solutions of rural design are discussed by means of practical rescarch, field investigation and literature research. There are two problems in rural design- main body shielding and power display, which reflect the empowerment deficiency and service dislocation of rural design value. The pluralistic group inftuation logic of creation and indulgence of urban worship related to rural design are two important reasons for the alienation of empowered valuc and service value of the design The logic of creation infatuation forms the cllctive cognition of "Objecr Cenlered, People Marginalized" in rural design. The unjust inequity between the design and the people, technology, literature, land and scenery in rural areas is caused by the urban worship indulgence. The integrated design is the efective method to solve the problems above to realize the regression of empowerment value and service value to the wllagers and vllages via design.