Sichuan is rich in tourism cultural resouces, and the design of tourism cultural and creative products plays an important role in promoting the development of cultural and tourism industry. At present, there are so many problems in the development of tourism cultural and creative products in Sichuan, such as insufficient transfomation of cultural resources, high- end and homogencous design form, unbalanced development of design types because there are a series of restrictive factors such as institutional mechanism, brand management, design talents, itellctual property protection, etc. By improving the system and mechanism, a complete industrial chain for the development of tourism cultural and creative products has been the aggregation ffect by“brand joint name”, to innovate the purchase and use experience of tourism cultural and creative products by the design mode of“cultural and creative +”. Paths of design driving rural revitalization, cultural and creative activities promoting precision poverty alleviation, etc, are adopted to promote the development of Sichuan tourism cultural and creative design better and faster.