With the continuous promotion and deepening of the rural revitalization strategy, vllages across the county have carried out a series of reforms and inovatios. Through the research and analysis of the design- driven innovation theory, the work aims to bring strategice methods to the planning and design of the current rural revitalization and introduce new vitality to the reform and innovation of the rural areas. Firstly, the literature research method is used to conduct in-depth research and analysis of the design-driven innovation theory. Secondly, the current development background, current situation and planning problems of rural revitalization are investigated and analyzed. Finally, based on the theory of design- driven innovation, comparative analysis mecthod s used to discuss the planning and design strategies of rural revitalization. Design- driven innovation can bring new innovative development to the rural revitalization strategy. Design-driven innovation can not oaly promote the development of rural economy through the design and development of cultural tourim products, but also strengthen the ecological civilization construction through innovative design of buildings and the environment and promote the popularization of rural culture and bring a sense of cultural identity to loeal illagers and visitors.