The work aims to effectively sort out the cultural heritage elements in the cultural context of Jingu by comparing the industrialization development ideas of excellent cultural and creative products such as the Palace Museum and combine the live inheritance and protection forms of industrialization development to drive the development of urban cultural innovation and cultural self-confidence with cultural and creative product design as a research carrier to indirectly promote social and economic development. By summarizing the characteristics of Tianjin’s intangible cultural heritage and the status quo of industrialization, the design cases of cultural and creative products in different fields are analyzed comparatively. By positioning the design level based on market demand, product innovation design concepts based on the design level are established to expand industrial development ideas from the perspective of upgrading protection technology and adapt to the needs of today’s intelligent era combined with digital marketing models. The history and culture of intangible heritage cultural and creative products under the guidance of hierarchical design are summarized, and the direction of cultural inheritance and innovation under the concept of modernity and future is reviewed. The development of Tianjin’s cultural industry has been driven further, promoting a virtuous circle of cultural industries, and putting forward practical and feasible innovative ideas for the industrialization of Tianjin’s traditional culture.