At present, the construction of city brand mainly focuses on the visual elements of the whole city, and the forms of communication are mainly posters and real-life city propaganda films. In view of that less attention has been paid to the dynamic communication of city brand, according to the characteristics of new media animation, the more feasible choice of city brand communication is new media animation. Transferring from static display to dynamic communication is an effective strategy for city brand construction and publicity. From the public psychological needs, new media animation shows the development process of city culture vividly and interestingly, changes the one-way communication mode, interacts with the audience, and forms a multi-media omni-directional communication mode. The new media animation provides a new way for the city brand communication. Combined with the innovative expression of new media technology, the scope of city brand communication is expanded, thus promoting Chinese cities to the world.