In the process of Chinese history and civilization, every tribe has its own totem, which represents the blood relationship between tribal people and clan ancestors, as well as a spiritual bond transcending time and space. The image of totem may be animal or plant, but always a kind of deified image. Thework aims to focus onthe ancient Shu divine bird totem image in the Chinese traditional image of bird patterns, to cardits origin and development, explore the culture behind its image andclarify its historical position in the bird-like worship culture in China and its role in modern visual communication design innovation.With painted pottery of Yingpan Mountain, bronze sacred tree of Sanxingdui, bronze big bird head, gold leaf of Jinsha sun sacred bird and brick painting of the Han Dynasty as the starting point of study, the origin, main function and cultural connotation of the ancient Shu divine bird totem arestudiedand analyzed according to the ancient books, documents, conographies andphysical evidence. On this basis, the modelling characteristics and technique of expressionof the ancient Shu divine bird totem are summarized, and the modeling elements are classified and integrated according to the moral connotation of visual elements. Through case analysis,the application of bird-like patternsand traditional ancient Shu divine bird patternsin the modern visual communication are compared, and the application lawsofthe ancient Shu divine bird totem image are concluded to deconstruct the creative design of writing practice. The analysis onthe visual elements of ancient Shu divine bird and the comparative study of the worship culture of the sacred bird are of great significance in the exploration of the origin of Chinese civilization, the fusion of the ancient Shu region and the central Plains culture, and the fusion and development of the culture among the tribes of ancient Shu.In the practice of modern visual communication design, these elements are deconstructed and reorganized according to the theme, giving modern design works the blood of national culture,and become an excellent design work that can carry regional cultural transmission and inherit historical culture.