The work aims to conduct color-code on the information of the intelligent vehicle interactive interface to improve the recognition of visual information, thereby reducing the driver??s cognitive load during driving, improving the driver??s cognitive performance and safety during driving. The driver??s visual cognition process during the driving is analyzed to build a visual attention model; then the questionnaire is used to obtain the relationship between the operational complexity of the visual information functional elements, the driving relevance and the frequency of use. Combined with the survey results, function elements with high weight are obtained. The icon design is performed on the function elements with high weight, and the optimal icon color coding is obtained through user feedback. Based on user survey data of the icon scheme, in the three colors of company image, blue is a color that is easier to capture than the other two colors. Blue is easy to capture the attention of the driver during driving, which improves the driver??s cognitive performance. Blue is used in design of intelligent vehicle information interaction interface presentation.