Interactive media changes the content and form of art, thus forming a new way of audience acceptance. The audience acceptance of interaction art shows characteristics different from traditional aesthetics. Based on this, the work researches relevant issues on interaction art creation, analyzes the audience acceptance phenomenon and acceptance perspective of interaction art, explains the response-inviting structure of interaction art and the acceptance path of the audience from wait-and-see to participation, and clarifies the important value of audience thinking and media conception in interaction art design.