In the context of digital protection, inheritance and dissemination of Traditional Chinese art and innovation in the design of traditional artistic cultural and creative products, the application of voice interaction in traditional artistic cultural and creative products is explored. Voice interaction technology realizes game control through the natural form of voice interaction. At present, it has been successfully applied in functional products and game products. Therefore, the application of voice interaction technology in the design of traditional art and cultural creations has a great application prospect. This paper takes AVG game design of Riverside Scene at Qingming Festival as an example, takes this artwork as the plot background and follows the painting style of it to design game materials and interface. Calling Baidu voice package database and integrating voice recognition technology and GUI technology, the core function of voice interaction to promote the plot of AVG game Riverside Scene at Qingming Festival is realized. This design practice has a high reference value for cultural and creative product design based on traditional art. The AVG game Riverside Scene at Qingming Festival, based on voice interaction, combines Chinese traditional art with voice puzzle game to combine education with entertainment. Players can also experience the aesthetic influence of classical art in the game. This is not only an innovative design of cultural and creative products, but a beneficial attempt of digital protection, inheritance and transmission of traditional art.