In cruise tourism, passengers are increasingly demanding the sentimental value. The architectural aesthetic factors of cruise ships are of vital importance to enhance the experience of tourists, shape their images and build their brands. Based on the research of cruise ship architectural aesthetics and evaluation index system by means of virtual reality, the thesis constructs an interactive and experiential evaluation environment, and uses examples to verify the application. Through literature research and field investigation, the cruise ship architectural aesthetics evaluation index was summarized and sorted out; the grey statistical method was used for screening, and the evaluation index system was determined. The analytic hierarchy process is used to determine the indicators and weights. Based on the interactive experience theory and with the help of VR technology, a comprehensive experience evaluation environment is built, which achieves the goal of different roles experience in different scenarios and from different perspectives, and enables real-time quantitative evaluation; Taking a cruise ship as an example, the evaluation and testing are carried out with the aid of the developed system. The fuzzy comprehensive evaluation method is used for the post-process of the experimental data, and a more targeted evaluation conclusion is drawn.