Taking the Buzi pattern of Qing Dynasty as an example, this paper aims to find a way out for the innovation of current traditional culture. In recent years, under the call of “cultural confidence” in our country, Guochao design emerges as the times require and is active in the cultural consumption market. The so-called “Guochao”, that is, the Chinese trend, is specifically understood as the integration of Chinese elements into the current trend, which produces a visual impact. Chinese elements are not single, they are complex, diverse and mixed. For example, Chinese culture, Chinese art, Chinese spirit and so on. This also forms the diversified performance of Guochao design, which is rich in levels and profound in-depth. At the same time, on the basis of inheriting the tradition, Guochao design can meet people??s aesthetic preferences and even spiritual pursuit. It not only broadens the cultural popularity, but also is favored by consumers. This paper discusses the development status and artistic characteristics of Guochao design, analyzes the macro design process, and carries out Guochao design practice by taking the Buzi pattern of Qing Dynasty as an example. The innovation of traditional culture carried out by Guochao design is a major trend nowadays, which can effectively stimulate the cultural consumption market.