Abstract:Large cruise is an emerging industry in China, which puts forward the needs of the times for the cultural heritage in cruise space. The transformation and application of traditional space elements in cruise has become an urgent design problem. Under the current social background dominated by consumer culture, experience economy is sought after. The traditional gene must be combined with the development of information technology and the iteration of new materials. The space state and construction mode have also changed. It is necessary to re edit the logic of traditional space elements. This paper, in the context of linguistics and semiotics, aims at starting from the three levels of “representation form”, “text structure” and “transformation method”, studies the form and structure of traditional space elements and the relationship between them with text syntax logic, analyzes the feasible ideas of contemporary transformation of traditional space elements, and summarizes the specific methods of application of traditional space elements in cruise ship internal space combined with practical cases.