Abstract:Human needs are one of the most important driving forces to promote sustainable development of all products, including traditional clothing. Either from a social aspect or an individual one, needs for traditional clothing are one of the prerequisites for its inheritance and sustainability. Here people need to correctly interpret “sustainability”, the necessity of the change of clothing culture, and the subjectivity and objectivity during the process of creation.The diversity of human?? psychology needs are also a kind of psychological commonness, which not only abandons the old for the new, but also has a strong feeling of nostalgia. Such paradoxical psychology will inevitably lead to the inheritance and the active innovation of traditional clothing.