This paper combs the operation rules of short video industry under the guidance of intelligent algorithm, analyzes the development trend of content quality upgrading in short video industry, and puts forward the pain points of quality and efficiency balance in short video industry. The majority of short video content creators need to establish a transformation and upgrading of the creation strategy. On this basis, this paper studies the short video content creation paradigm in the intelligent era, analyzes the creation proposition, creation content and creation value, and obtains three creation strategies: personality oriented (PO), flow oriented (FO) and sales oriented (SO). The results suggest that with the help of new creative paradigm, creators should establish systematic cognition of the industry, enhance the differentiation of creative content with effective paths, improve the quality and efficiency of short video creation, and realize traffic transformation.