Rural design is an innovative activity that reshapes the value system by combining rural resources with advantages and characteristic with the modern consumer civilization, cultural expression and aesthetic orientation. And it is also a concrete action to aesthetically visualize and artistically perceive the rural world with rigorous design thinking and creative strategies. While awakening the spirit of the oriental countryside and the reshaping of the rural romantic lifestyle, it bonds with technology and business to establish a systematic connection between regional culture and modern value. Rural design, characterized by locality, systematicness and integration, should be placed in the value position of ecological civilization, social innovation, and urban-rural integration to carry out the systematic integration and innovation of agricultural civilization, industrial civilization and information civilization.