Abstract:Under the background of cultural activities of art revitalizes, the creative bazaar of Hutou Village is taken as the research object to explore the intervention path of the small ecological image operation strategy of the bazaar, and to effectively reach the design use of rural characteristic culture and life. Under the perspective of situational manufacturing and spatial construction, this paper combines the rural context theory and the analysis of community building group texture as the theoretical framework, conducts in-depth interpretation from the dimensions of village ecology, morphology, business and culture, explores the logic of spatial organization and construction of creative bazaar through cultural characteristics and typical elements, and focuses on the analysis of the meaning of contextual field and communication strategy. Based on the creative bazaar of revitalizing the humanistic features of Hutou Village in the practice of rural construction, a rational and logical perspective is gradually formed, and the situation is created such as restoration rather than reconstruction, life rather than display, characteristics rather than standards, expansion rather than old-fashioned The following intervention path strategy will shorten the distance between the bazaar space with the villagers and tourists to achieve the concretization of characteristics and broaden the frontier laws and methods of rural construction research in China.