This paper is to explore the perceptual cognitive differences in the cultural and creative products among ordinary consumers, and to explore the basic basis for the development and design of cultural and creative products from the source of consumption. On the basis of previous studies and in-depth interviews with experts, this paper constructs the basic framework of young people??s perceptual cognition of cultural and creative products, which is embodied in three aspects: basic information, product characteristics and use methods, and two variables are used at each level to explain it to form the final scale. This paper takes a classic cultural and creative product “Lumio” as the research object, the user feedback data is collected through a questionnaire survey and a synchronous in-depth interview system, and the statistical analysis is carried out with the independent sample T-test module of statistical software SPSS19.00. The results show that for young people, the perceptual cognitive differences of cultural and creative products caused by gender factors mainly focus on the product features and use methods. The perceptual cognitive differences caused by professional background factors mainly focus on the basic information and use methods. However, the IP identification factors of products do not bring about the perceptual cognitive differences in the cultural and creative products among young groups.