The work aims to conduct an inductive analysis of brand sound marketing, and introduce ASMR, a sound-based perceptual communication medium, as a new entry point of brand sound marketing design. Starting from the sound elements in brand marketing design, this paper discusses in detail the sound communication in the brand, the new demand for brand sound marketing under the background of “Internet +” and the research and development of ASMR, and further discusses the application and role of ASMR in brand sound marketing. Analyze the design application potential of ASMR in beverage, food and daily necessities; At the same time, this paper analyzes a series of problems in the application and promotion of ASMR sound marketing, and puts forward corresponding suggestions from three perspectives: the shaping of brand identity by sound characteristics, the control of consumer positioning, and the legalization of sound trademark and market. This paper proposes the effective way to promote the overall brand design and promotion of new media interaction combined with ASMR under the background of and “Internet +”. We should pay attention to the combination of brand functions and marketing objects, improve the establishment of sound trademarks, select appropriate Internet media platforms for placement and standardize the rights and interests regulations of phonogram, so as to provide new ideas for brand marketing in the new era.