With the advent of the new media era, such communication devices as computers and cellphones have become daily necessities, the phenomenon which leads to a more diversified development trend of visual communication design in the traditional sense. It can be found that the visual communication design relying on electronic screen presents a diversified state of moving towards three-dimensional scene, variability, the combination of sound and image and one-way transmission of information to two-way interactive communication through the investigation, comparison and experience of the reading methods of computers, mobile phones and various communication devices. The transformation makes the visual communication design move towards fragmentation, contextualization, interactivity, integration of arts and subjects, and immersive experience in terms of form and content.