Digital culture empowers rural revitalization. From the perspective of "Interactive Ritual Chains" communication scene, the research applies news games to carry out digital cultural products, tells rural stories in a new narrative way, innovates regional cultural communication forms, creates rural IP immersion experience, enhances the influence of "the last mile" of information communication, promotes rural economic and social development, thereby endowing rural culture with new era connotation. Using HTML5 technology as a new medium of information dissemination, the interactive design of news game "Xiangxi Story" was carried out, and the chain and network audience participation, interaction and experience communication were realized in the form of H5 web pages with multiple terminals and platforms. The paper realized the interactive design practice of the news game "Xiangxi story" for rural communication, reconstructed the production mode of news content through the strategy of "story telling", changed the traditional news distribution mode of one-way communication and the lack of interactive feedback, broke the gap of cultural communication with "decentralization" method, built an agricultural-aid media platform with wide participation of the whole society, and built a new interactive ritual chain of rural communication.