Technology is the key asset to enhance enterprise's innovation, but the development and the use of technology will face great risks and losses. Especially in the Internet era, e-commerce platforms such as mobile apps and websites have become the mainstream platforms for product brands and information dissemination. Changes in product media have led to changes in consumers' perceptions of brands and products. The design needs to integrate the combination of touchpoints and technology in different situations, and build the brand power of enterprise products from the origin to the positioning, from the structure to the function, and from the form to the meaning. This paper explains three integration paths of design and technology, shaping the path of avoiding risks through design and enabling the improvement of enterprise brand strength in the e-commerce context.