设计审美助力产品提升国际市场竞争力的途径研究
作者:
作者单位:

北京理工大学 设计与艺术学院,北京 102400

作者简介:

姜冰(1965—),男,博士,教授,主要研究方向为产品设计。

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基金项目:

国家社科基金艺术学项目(19BG125)


Product Appearance Aesthetics to Improve Product Competitiveness in International Market
Author:
Affiliation:

School of Design & Arts, Beijing Institute of Technology, Beijing 102400, China

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    摘要:

    探究东西方审美在产品设计中的表现差异,为我国产品提高国际市场竞争力提供借鉴。从产品美感的表现形式出发,结合“元气论”与“原子论”并分析东西方经典设计产品,对比东西方审美差异。东西方审美差异在产品外观设计中主要体现在表现基础、表现依据与表现方法三个方面。在产品设计中,兼顾东西方美学,结合东西方各自优势,有利于我国产品在国际市场上获得知识产权,提高产品的市场竞争力。

    Abstract:

    This paper aims to explore the differences between Eastern and Western aesthetics in product design, and to provide reference for China's products to improve their competitiveness in the international market. Starting from the expression forms of product aesthetics, combining the "YuanQi theory" and "atomism", this paper analyzes the classic design products of the East and the West, and compares the aesthetic differences between the East and the West. The aesthetic differences are mainly reflected in three aspects: expression basis, foundation and method. In product design, taking both Eastern and Western aesthetics into account and combining the advantages of the East and the West is conducive for China's products to obtain intellectual property rights in the international market and improve the market competitiveness of products.

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引用本文

姜冰,徐瑞康,陈嘉颖,陈文婧.设计审美助力产品提升国际市场竞争力的途径研究[J].工业 工程 设计,2022,4(6):81-86. 复制

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  • 收稿日期:2021-05-01
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  • 在线发布日期: 2022-12-20
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