The General Secretary Xi Jinping has repeatedly stressed the need to practice "education based on culture" in the guiding opinions on education. The "education based on culture" is embodied in the design of campus environment, which is to materialize, visualize and concretize the core contents of campus culture. There are various misunderstandings in the design and expression of campus culture in the current campus environment design. In view of these misunderstandings, four principles of campus culture design and design strategies such as "situational", "interactive" and "moistening" are put forward and explained with some design cases. The work aims to provide a reference for the people engaged in relevant design practice and research, and take this opportunity to carry out the campus environment design towards the real educational goal of "education based culture".