The outdoor advertising landscape is the most important source of effectiveness in the dissemination and display of the urban environmental image. At present, the outdoor advertising "landscape" in some cities in China is inadequate, with uneven planning and development of landscape substrates, poor outdoor advertising landscape quality, weak urban environmental balance, and unfavorable sustainable development, creating negative effects on the urban environmental image. It is necessary to apply the concept of ecological civilization, strengthen the planning and design of outdoor advertising landscape systems and enhance the effectiveness of communication in terms of urban environmental integrity, design and art integration, ecological and cultural confidence, and innovation in management methods and modes, and create new business cards of urban environmental image with regional characteristics.