Based on the caring theory, design approaches for elderly-oriented products were investigated to enhance the product experience of the elderly in the context of digital technology. From the viewpoint of the caring theory, design strategies of elderly-oriented products were investigated from caring design based on demand, enhancement of interactive feedback and emotional memories, so as to optimize the effectiveness of human-computer interaction, and provide effective and referable design ideas for elderly-oriented products. The study on design of elderly-oriented products based on the caring theory makes the public focus more on resolving the particular issues that the elderly face, explore a deeper user experience based on their physical and psychological needs and make the elderly enjoy the technological products better. At the same time, the product design strategy proposed by the institute will offer a solid foundation for interactive design of elderly-oriented products, enabling design professionals to work hard to better actualize the effortless and natural interactive product experience of the elderly.