In recent years, the discussions and research on design anthropology in China have shown a rapid development trend. Articles and books related to design anthropology have been published one after another, providing methodological nutrients for social science research for the intersection of design disciplines. As a discipline parallel to sociology in the field of social science research, anthropology not only shares a common foundation with sociology in terms of theoretical research and practical methods, but also has the colors of cultural research across history, archaeology, linguistics and other disciplines. For the current discussion of "traditional culture IP" and "new cultural creation", "culture" is the key for connection and integration. Only by deeply studying the "cultural" meaning involved in this "culture" can many problems encountered in the "transformation" stage be discovered in the current exploration of "new cultural creation". At this point, design anthropology will be able to provide methodological support for analyzing these problems.