In the digital age, intelligent technology has given a new definition to the connotative expression of cultural value, which not only changes the way of creation, but also transforms the way of cultural preservation, dissemination and interaction. The rise of digital technology has become the key to promote the change of cultural creation. The work aims to deeply study the development direction and path of "new cultural creation" in the digital intelligence age, focusing on the deep excavation and remolding of cultural connotation, especially highlighting the concept of "new cultural creation" with IP construction as the core. In addition, with the continuous development of digital technology, technologies such as virtual reality, augmented reality and mixed reality are gradually becoming important cultural expression tools. These technologies broaden the breadth and depth of communication, bring cultural experience to a new dimension, promote people's deep participation, improve cultural consciousness and realize richer cultural communication. No matter from the perspective of promoting the national economic development or advocating the social value of cultural creation, the excavation and remolding of the cultural connotation of "new cultural creation" in the digital age is a more open and systematic development thinking.