The work aims to explore the methods and principles of redesigning traditional Chinese auspicious characters in the context of new media and study how to combine contemporary aesthetic trends to graphic redesign of auspicious characters, making their expression more diverse and continuously expanding, so that then can adapt to the communication needs of the new media field. By analyzing and studying the theme conception, expression forms, and graphic design transformation methods of auspicious characters, the most essential characteristics of traditional Chinese auspicious characters are summarized, and the redesign methods of traditional Chinese auspicious characters in the context of new media are analyzed and summarized, forming a new approach to the design of auspicious characters in the context of new media. Adhering to the ancient charm of thousands of years, the traditional auspicious characters are optimized and redesigned through five major paths: dynamic font design, interesting and dynamic interactive design, material design detached from the plane, creative design with new connotations, and colorful and rich carrier application. Through this, it is expected to revitalize the new style and life of traditional auspicious characters, and promote the value of traditional culture in the era.