As an important part of Chinese excellent traditional culture, traditional arts and crafts should take due responsibility in cultural self-confidence, cultural self-improvement and even the great rejuvenation of the Chinese nation, so as to explore the creative transformation of traditional arts and crafts in the current historical stage. By establishing the fundamental attributes of traditional handicrafts, this paper discusses the value orientation of creative transformation of traditional arts and crafts based on contemporary social environment and serving contemporary cultural needs from four aspects: "thing" and "use", "thing" and "art", "thing" and "technology", "thing" and "market". Returning to the uses of things is not only the endogenous driving force for the inheritance and development of traditional arts and crafts, but also the only way for the traditional values that traditional arts and crafts depend on to find a foothold in contemporary culture, so that the cultural spirit with eternal charm and contemporary value in the tradition can be carried forward, and modern forms of expression can be created in line with the connotation of the Times.