The wide penetration of digital intelligence technology has exerted a profound influence on all aspects of apparel design, and the digital intelligence has brought profound changes to the apparel specialty through the advantages of efficiency and accuracy, enhancing the innovation and competitiveness of apparel design. The work aims to allow people to understand the application of digital intelligence technology in innovative design of apparel through the analysis on the application status of digital intelligence technology in apparel design and the typical cases of digital intelligence clothing design, and summarize the benefits of digital intelligence for apparel design. These strategies provide a reference for the digital and intelligent development of apparel design, which is helpful to promote the development of the apparel design industry in a more intelligent and innovative direction.