In recent years, Hanfu culture has received much attention, and the Hanfu industry has developed rapidly. At the same time, some issues have been exposed, such as misreading of Hanfu culture, uneven innovative design and application of Hanfu, and unclear development trends in the Hanfu industry. The work aims to explore the development process and aesthetics of Hanfu, clarify the concept and cultural connotation of Hanfu, conduct research and analysis on the reasons for the current trend of Hanfu and the current situation and characteristics of the Hanfu industry, focus on sorting out the specific problems that exist in the Hanfu industry at the current stage, and make clear the development trend of the Hanfu industry. It strives for the healthy development of the current Hanfu industry and the inheritance and innovation of China's excellent traditional clothing culture.