Abstract: With women's clothing in Luzhi Water Township as the starting point, the work aims to integrate regional culture and digital technology, to produce digital cultural and creative products with inheritance value and innovation, so as to explore the activation path of traditional culture. Through field research, literature review and expert interviews, the deep connotation and potential value of clothing culture are deeply explored. Then, the cultural translation method is used to extract and translate the visual symbols of women's clothing culture in Luzhi Water Township, create the IP of women's clothing culture in Luzhi Water Township, and carry out digital cultural and creative design and development. The integration of women's clothing culture and digital cultural creativity in Luzhi Water Township not only provides new ideas and methods for the inheritance and development of women's clothing in Luzhi Water Township, but also provides new reference and reference for the inheritance and development of traditional regional culture.