Yimeng red culture is the product of the combination of the revolutionary spirit of the communists with the history and regional culture of Yimeng, and is an important part of the spiritual genealogy of the communists. Cultural and creative design is an important way and means to inherit and carry forward the red culture of Yimeng in the new era. In order to arouse consumers' deep understanding and resonance of Yimeng red culture, focusing on the spiritual connotation of Yimeng, the work aims to introduce sensibility theory into the Yimeng red cultural and creative design, and discuss the sensibility product design method. By excavating the geographical, humanistic and historical reasons for the formation of Yimeng red culture, the development stage and spiritual connotation of Yimeng spirit are summarized. Based on the sensibility theory, the sensual design research of Yimeng red culture is carried out from three levels including the acquisition of sensual imagery, the construction of sensual field and the resonance of allowing users to get sensual experience. The mapping relationship between the cultural factors and the five elements of sensibility of the Yimeng spirit is constructed to guide the design practice and evaluation. The sensibility theory is applied to the design of Yimeng red cultural and creative products, and the IP images of Yimeng Great Women and the People's Liberation Army are designed, and from the level of physical environment, situation and artistic conception, the daily products, trophies and incense inserts are designed respectively. The application of sensibility theory in the design of cultural and creative products is helpful to deepen the theme, trigger the user's attention and cognitive mechanism, realize the two-way interaction between the user and the product, improve the high-quality and differentiated sensory experience of the product, and play the role of value orientation and red culture education for the user.