As the bearer of national history, wisdom and spiritual values, culture injects the spiritual core of understanding the world, expressing oneself and shaping the future into modern design. The Asian Games Hangzhou re-links the relationship between culture, people, cities and nature through the design and construction of the visual system and provides a kind of Chinese wisdom for the promotion of sports spirit, the creation of urban aesthetics and the construction of national cultural image. In addition, a bridge of communication is also built between tradition and modernity and between local and global, promoting the deep interaction and dissemination of Chinese cultural spirit in the world dimension.