The work aims to explore the innovation of the inheritance model of Yixing Zisha pottery craftsmanship under the background of digital technology and its practical feasibility and provide innovative strategies and methods from the perspective of embodied cognition. Based on the theory of embodied cognition, the Yixing Zisha pottery craftsmanship is selected as the research object, and the connection between the theory of embodied cognition and the digital interactive design of Yixing Zisha pottery craftsmanship is established. By developing an embodied cognition model based on virtual reality technology and planning the corresponding technical path, the digital game case of "Yixing Zisha Pottery Making" is used to verify the proposed model. The digital design of Yixing Zisha pottery as an intangible cultural heritage can utilize the perspective of embodied cognition to fully leverage the advantages of digital technology, reduce the restrictions of intangible cultural heritage inheritance in form and time and space, and deepen the humanistic cognition through embodied situation reconstruction, experience channel construction, and experience situation setting. This not only allows the experiencer to intuitively see, learn, and deeply experience the culture of Yixing Zisha pottery, but also enhances the public's awareness and participation in this intangible cultural heritage skill, promoting the popularization and inheritance of intangible cultural heritage. In addition, this research provides references for the protection and living inheritance of intangible cultural heritage in the digital era.