科技赋能 文化叙事——亚运美学的国家形象视觉传播
作者:
作者单位:

1. 中国美术学院 创新设计学院,杭州 310012;2. 杭州亚运会艺术设计研究中心,杭州 310003

作者简介:

通讯作者:

基金项目:

国家社会科学基金艺术学重点项目(23AG015)


Technology Empowerment and Cultural Narrative: Visual Communication of National Image Through Asian Games Aesthetics
Author:
Affiliation:

1. School of Innovative Design, China Academy of Art, Hangzhou 310012, China;2. Art Design Research Center of the Hangzhou Asian Games, Hangzhou 310003, China

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
    摘要:

    杭州第19届亚运会通过科技赋能和文化叙事,实现基于亚运美学的国家形象视觉传播。通过分析科技赋能的数字亚运跨维度文化叙事的内涵与形式,探讨了科技赋能与亚运文化叙事的融合与交互、跨文化的传达与传播以及超时空性。进一步阐释了杭州亚运会从体育精神到视觉传播的动态视频营造文化景观,从城市特质到色光演绎的数字营造夜景展示景观,从虚拟互动到智能服务的智慧赛事亚运体验景观,以及从亚运美学到国家形象的多维体验公共艺术景观。通过数字科技、智能多维的设计呈现,推动文化叙事的视觉传播,赋能亚运美学形象的创新与升级,助力中国文化身份塑造,也为大型国际赛事的视觉传播提供了些许可参考的经验。

    Abstract:

    The 19th Asian Games in Hangzhou achieved the visual communication of the national image of Asian Games aesthetics through technology empowerment and cultural narrative. This article explores the integration and interaction between technology empowerment and Asian Games cultural narrative, cross-cultural dissemination and communication, and transcending time and space by analyzing the connotation and form of technology empowered digital Asian Games cross-cultural narrative. It further elaborates on the dynamic video created cultural landscape of the Hangzhou Asian Games from sports spirit to visual communication, the digital night scene display landscape from urban characteristics to color light interpretation, the smart event Asian Games experience landscape from virtual interaction to intelligent services, and the multidimensional experience public art landscape from Asian Games aesthetics to national images. Through digital technology and intelligent multidimensional design presentation, it promotes the visual communication of cultural narratives, empowers the innovation and upgrading of the aesthetic image of the Asian Games, helps shape China's cultural identity, and provides some licensing reference experience for the visual dissemination of large-scale international events.

    参考文献
    相似文献
    引证文献
引用本文

成朝晖,张岭昱.科技赋能 文化叙事——亚运美学的国家形象视觉传播[J].工业 工程 设计,2025,7(1):122-130. 复制

分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:2025-01-09
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2025-03-19
  • 出版日期:
《工业 工程 设计》投稿模板详解
关闭