数字人文视域下国产游戏推动中华文化输出与传播——以《黑神话:悟空》为例
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江南大学,江苏 无锡 214122

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国家社科基金后期资助项目(22FYSB028)


Role of Chinese Video Games in Promoting Cultural Export and Dissemination from a Digital Humanities Perspective: Case Study of Black Myth: Wukong
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Jiangnan University, Jiangsu Wuxi 214122, China

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    摘要:

    基于数字人文视角,探讨国产游戏《黑神话:悟空》对提升中国文化软实力的独特作用,以及如何通过融合中华传统文化元素与现代游戏设计,增强中华文化全球影响力。采用政策分析与案例比较的研究方法,梳理中国政府支持游戏产业文化输出的政策背景,并将《黑神话:悟空》与其他成功国产游戏进行对比分析,突出其在文化传播中的创新策略和独特优势。《黑神话:悟空》通过精细的设计美学、深厚的文化内涵以及先进的技术应用,进一步强化了中华文化输出效果。基于此,提出优化国产游戏文化输出的具体路径,包括深化文化元素融入、持续技术创新、优化国际市场策略及加强跨文化交流合作。《黑神话:悟空》不仅展示了国产游戏在全球市场的竞争力,也为提升中国文化软实力提供了有力支持和宝贵经验,具有重要的理论意义和实践价值。

    Abstract:

    From the perspective of digital humanities, this article examines the distinctive role of the Chinese video game Black Myth: Wukong in enhancing China's cultural soft power and explores the ways to strengthen the global influence of Chinese culture by integrating traditional Chinese cultural elements with modern game design. By policy analysis and case comparison, it combs through the policy background of the Chinese government's support for the cultural output of the game industry and conducts a comparative analysis of Black Myth: Wukong with other successful domestic games, so as to highlight its innovative strategies and unique advantages in cultural dissemination. Black Myth: Wukong further reinforces the effect of Chinese cultural output through its meticulous design aesthetics, profound cultural connotations, and advanced technological applications. On this basis, specific paths for optimizing the cultural output of domestic games are proposed, including deepening the integration of cultural elements, keeping continuous technological innovation, optimizing international market strategies, and strengthening cross-cultural communication and cooperation. Black Myth: Wukong not only demonstrates the competitiveness of domestic games in the global market but also offers strong support and valuable experience for enhancing China's cultural soft power, possessing significant theoretical significance and practical value.

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刘淼聪,黄秋儒.数字人文视域下国产游戏推动中华文化输出与传播——以《黑神话:悟空》为例[J].工业 工程 设计,2025,7(3):63-72. 复制

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  • 收稿日期:2025-01-11
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  • 在线发布日期: 2025-07-07
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